Posted tagged ‘10 touches’

Your Second Most Important Marketing Tool: Thank You Cards

February 19, 2010

If you have been reading this blog the last month or so you have probably started to notice a theme. RELATIONSHIPS.

Why do I focus on relationships so much? Or wait, let me pose another question.

Remember when you first started playing music? Who were the only people who would come see you?

Yep, YOUR FRIENDS. And maybe a couple friends of your friends.

As our fanbases grow, why do we get away from this? Why are we drawn to this concept of blindly blasting our music to as many ears as possible?

Why do we “Pray and Spray” with our press releases HOPING that the local mag will pick up on it?

Enough questions Dave.

Yea, well I’m in a philosophical mood.

Ok, I’ll work towards my point.

I’m kind of a Bob Baker groupie from back in the day. Bob is a publisher himself and used to run a local mag in St. Louis. One of the most important things I learned from him was to send people thank you notes.

This is even more important now than it was 3 years ago, when I started doing it.  Why?

Because everything is so digital now that it makes it too easy just to send an email, tweet, or a facebook message.

Wanna stand out from the crowd and show you really care?  How about a hand written note? Yes, HAND WRITTEN.

Here do this:

1. Visit a site like or and order postcards (Not affiliate links)

2. Put your band’s logo/web address/etc. on it as the design

3. Leave one side blank

4. Order a TON of them

5. You can use them as a “thank you.” You can use them as a follow up note. You can use them as another great way to touch somebody (get your mind out of the gutter, yea mine went there for a sec.).

It’s all about the touches, man.  “The 10 Touches” to be exact.  If you want to set aside all this relationship mumbo-jumbo and go at it from a  strict marketing perspective – factor these postcards as a “touch tools”.

I’m sounding all pervy now, but you get the point.

Local or out of town radio station book you to come on air?  Send them a thank you note. Alternative mag review your record?  Send the journalist a thank you note with a certificate for a burrito.

Time to stop acting like these people owe you something.

If thank you cards are the second most important marketing tool, then what is the first?  YOUR MUSIC.  Obvious right?  Then why do so many still insist on spending less time writing and more time looking for that magic answer to new fans?

The magic answer is a great song.  Then a genuine “thank you” to the people who choose to stop and listen.

A few weeks ago I wrote a little about this in a blog about sending press releases.