Ok – yea quality does matter some, but here is what I mean:
Don’t spend all day and night trying to get that video of you guys in the studio looking like it was put together by James Cameron.
Just record the damn thing, edit accordingly, and get it up on your site.
And I’m not just talking about with videos. Same goes with blogs and yes, even your music. Bruce Springsteen recorded one of the most heart wrenching albums of all time on a four track recorder (Nebraska). By all accounts, the quality of the record is horrible, but the songs are placed in the right context – so you don’t really pay attention to the quality.
YOU END UP PAYING ATTENTION TO THE STORY.
That is part of what is so beautiful about working hard to build this totally indie career. Because you are constantly adding value to the relationship with your fans, you start to build this amazing amount of trust with them. They start to genuinely care about you as a person. So in the end, they only really care about your story.
That said, I’m not saying you should forget about producing great looking and sounding stuff. I’m just trying to push you past getting stuck in perfection paralysis.
You know those guys that are still working on their record almost 3 years later? Perfection Paralysis.
Or how about when your lead singer is on his 10th vocal take? Perfection Paralysis.
I promise you, that 10th vocal take isn’t going to be better than the 2nd. That extra hour you spend editing video isn’t going to cause your video to go viral.
If you are satisfied with the story the content tells, get the stuff out there and let it breath.